The Crimson & Gold Trail is a platform that features the best local destinations—all powered by the University of Denver and their extensive alumni network. The platform features an interactive website that maps each location, sensory videos featuring products from participating venues, and the Crimson & Gold Trail Passport, which serves as the key to unlocking alumni-owned and operated businesses while supporting student scholarships. I filmed and edited all the video profiles for the website and social media campaign.
The campaign received the 2020 Grand Gold Circle of Excellence Award from the Council for Advancement and Support of Education (CASE).
To see more, visit trail.du.edu.
The campaign received the 2020 Grand Gold Circle of Excellence Award from the Council for Advancement and Support of Education (CASE).
To see more, visit trail.du.edu.